Original reviews of software are written by end users and based on their experience with the software. They include both the positive and the bad, and are an invaluable source of information for other software shoppers. But it is essential to know where the reviewer’s experiences originate from and what the objective of the software they’re reviewing. Reviews that are not valid can be a result of many reasons, ranging from genuine satisfaction and a balanced experience to untrue motives.
To ensure the accuracy and integrity of reviews, it is essential to conduct the following tests.
Identity Check – Every review will be checked for identifiers such as the name of the author, his job title, and email address to ensure it was written by an actual person. If the reviewer’s identity cannot be verified the review will not be published. Conflict of Interest Verify that the reviewer is in any way associated with the company being reviewed or is directly competing the reviewer’s review will not appear in the media.
All reviews are subject to the same quality control and verification processes, regardless of the rating or product being evaluated. This ensures site that all reviews are treated equally and without bias.
Vendors are expected to respond to any reviews even if they have negative ratings, because this is a great opportunity to show that they’re listening and that they are interested in their customers’ feedback. However, they should not attempt to influence reviews by including a non-disparagement provision in customer contracts, as this is against federal law.